A strong marketing strategy is a vital component of any successful business. For business owners, marketing strategy consultancy bridges the gap between ambition and execution, while still leaving you in the driving seat of your marketing effort.
When marketing strategy is aligned with business coaching services, it ensures your marketing efforts not only drive leads but also align with your broader business goals, creating long-term growth and profitability.
Too often marketing is viewed as a bunch of tactics to be executed, from Google Ads, emails, networking, printed brochures and the like. When, in actual fact, your marketing efforts should stem from your wider business goals, the key results you are looking to achieve, where in the customer journey you need to focus and then, and only then, is there tactic selection. This is why working with a coach makes the difference – from just doing stuff to ensuring you reach your potential in the real world.
At UK Growth Coach, we integrate marketing strategy consultancy into our business coaching programmes, guiding business owners and SMEs through actionable steps to optimise profit flow.
Here’s how this business coaching approach can transform your business.
Why marketing strategy matters in business coaching
Without a robust marketing strategy, potential clients won’t even know your business exists, which is not what any business wants to hear!
But there is a solution – actioning a marketing strategy consultancy plan through business coaching.
Our coaching programmes combine expert marketing insights with proven business coaching techniques, ensuring you don’t just market yourself rather you market effectively.
We often say, “no clients, no business” which is why a strategic marketing plan is essential for achieving your business objectives and for getting the right kind of business.
As part of our business coaching, we begin by helping you to identify the primary, secondary, and tertiary stages of your profit flow, aligning every marketing move with your business vision. This creates a clear plan as to where your audience/customers/clients are.
Understanding the Profit Flow concept in our coaching programmes
Profit flow is about understanding how money moves through your business via leads and client interactions. We use a detailed profit flow improvement planner to help our clients understand how and where their money goes.
Marketing is just the first part of the Profit Flow model.
Our coaching breaks this into three stages:
- Primary leads: Brand new, cold contacts entering your sales pipeline.
- Secondary leads: Existing clients.
- Tertiary leads: Referrals (from existing customers) and introducers (non-competing businesses referring contacts to you).
By mastering each stage, you’ll refine your marketing strategy to target the right audience, converting leads into loyal clients who stay as customers, make repeat purchases, and refer others onto you.
This is where we come in through business coaching, to assist you with this process to identify where and how you can gain and retain leads.
The role of strategic marketing plans in coaching
Strategic marketing plans help you make informed decisions about your marketing spend, messaging, and target audience. When combined with business coaching sessions, they provide a roadmap for improvement.
For example, we help business owners define their ideal client avatars and tailor offline and digital marketing efforts accordingly. Whether you’re targeting a higher lifetime value for clients or expanding your reach through search engine optimisation, our coaching ensures your plans align with business goals.
Aligning marketing with business goals
Marketing and business coaching go hand in hand. Both require planning and strategy. During our business coaching sessions, we work with clients to:
- Define clear goals: Are you aiming to boost revenue, improve brand recognition, or retain more clients?
- Create action plans: Strategic plans ensure every marketing pound is spent wisely.
- Engage team members: Everyone from the managing director to the marketing team should be aligned with your vision.
Time efficiency and delegation of your marketing strategy
Very few business owners are trained marketers. Therefore, the strategic direction and focus and monitoring of results are your responsibility but the execution of your marketing doesn’t have to sit with you.
If you have a thorough plan in the way we’ve explained above, it should be possible to delegate the action to your team or outsource to an agency. It is a win-win scenario – you have an effective marketing strategy being delivered by experts for the best results, while also freeing up your time to spend on activities that are uniquely positioned to fulfil.
Imagine a business that thrives without needing your constant input. Now who wouldn’t want that?
The Growth by Design advantage
We have a secret weapon at UK Growth Coach when it comes to marketing strategy consultancy!
Growth by Design, is not only our sister company but a trusted, award-winning, strategic marketing consultancy, that strengthens our approach. Their expertise in digital marketing and design and print, coupled with our focus on business coaching, helps our coaching clients transform their businesses.
Marketing strategy consultancy with UK Growth Coach
Are you ready to achieve your business potential? Let us help you transform your business through marketing strategy consultancy and expert coaching programmes.
Boost your marketing and business today!
Contact UK Growth Coach today to schedule a free 90-minute review.
FAQs
1. What is marketing strategy consultancy?
Marketing strategy consultancy involves working with experts to create tailored marketing plans that align with your business goals.
2. How does marketing consultancy align with business coaching?
Business coaching ensures your marketing strategy supports overall goals, improving profit flow and long-term sustainability.
3. What is profit flow in marketing?
Profit flow is a unique model we have created to identify how profit flows into and through your business. Having identified the taps for turning profit ‘on’ and the levers for ‘holding profit in’ your business, we can then develop strategies and plans to improve the performance of each of these individual elements. The wonders of compound interest in improving multiple parts of the Profit Flow, really does mean you end up with the whole being greater than the sum of the parts!
4. How can I improve my digital marketing with coaching?
Coaching helps you define target audiences, optimise search engine strategies, and create actionable plans that enhance digital marketing efforts. By looking at current performance of your activities, reviewing the strategic business goals and the Profit Flow, you can expert insight based on data analysis to change your potential into real-world performance!
5. What makes UK Growth Coach different from a marketing agency?
We combine business coaching services with strategic marketing consultancy, offering a holistic approach to business success. Unlike a marketing agency, we won’t be doing the marketing for you. Instead we coach on the development of the strategy, review performance with you, provide a sounding board for new ideas (as well as give you some ideas of our own to throw into the mix) and look at processes and systems too.
