Tivoli Auto Services

Business owner autonomy by working with a local business coach

Tivoli case study local business coach

The business need

The owner of Tivoli Auto Services, Paul White, had recently come out of a business partnership and found himself the sole director of the company.  

He had ambitions to grow the business and wanted to reframe its offer and services to align with his vision, but for any solo business directors out there, you know that it can be a lonely place to be especially when you’ve plans in mind!

Paul sought a local business coach who he could build a relationship with, trust and feel confident in the advice and education they provided, and have someone as a sounding board to his ideas. That is where he found a local business coach in UK Growth Coach!

He decided to take advantage of our complimentary 90-minute business review, which he found so helpful and built a rapport with the coach, that he signed us up as his local business coach.

As time has moved on, the focus has shifted to coaching for growth and achieving greater autonomy for the owner so that the operational side of the business can function without him. Thereby allowing Paul to focus on the business rather than in it, and give him some freedom too.

Working with UK Growth Coach

As we’ve been working with Paul for a number of years now, the scope of the coaching has covered the majority of aspects of the 10-point Coaching Star. These are some of the biggest projects though:

  • Developing the brand, target audiences and the key messages that would resonate with each of those target audiences. This has then been developed in a marketing strategy and plan, with ongoing guidance as the marketing has been outsourced to SME specialists Growth by Design.
  • A key focus within the marketing strategy has been about increasing the lifetime value of their customers – so capturing their data and the ongoing communication with them.
  • Developing structures and processes so that the operation of the business happens consistently to a high quality.
  • Exploring and developing the team structure and roles, in addition to creating training plans so that the team can perform to their best and use the system and processes confidently and correctly.
  • The combination of the latter two points has resulted in freeing up the owners time to focus on the business’ development and growth instead, which we’ve then supported.
  • The creation of financial reports and analysis, for in-depth analysis of profits and opportunities for growth.

 

As the owner himself has said, throughout, as his local business coach – UK Growth Coach has been a sounding board to his ideas, provided guidance, education and skill development where needed, broken down goals into achievable tasks, and held him to account to deliver!

Results & impact

The business has performed well throughout the time we’ve been working together with an increased turnover and profitability. There are fewer peaks and troughs in performance, and that consistency provides certainty and stability for future planning and investment.

Jobs have been created because of the growth in the business, most recently a Workshop Manager and a Reception Manager. These two positions are particularly crucial, not just from the perspective of supporting the local economy but they’ve also enabled greater autonomy for the owner so he can step further away from the day-to-day operation of the business.

This gradual progression of more autonomy for the owner and having a business less reliant on him, increases the value of his business, gives him personal freedom for his work-life balance, as well as a good income.

Find out how a local business coach can help your business by calling us today on 01444 440500 or explore our coaching services further.

What Tivoli Auto Services had to say about working with UK Growth Coach

“I’d just come out of being in a partnership within the business, and being a sole director I thought taking some advice was a good step.

I felt very at home with Tim and I felt that he was somebody I could work with.

When you’re in business by yourself, sometimes you doubt yourself or question the way forward. Tim is a very confident guy who delivers things in a way that’s easy to understand and you feel like you’ve got somebody there as your right-hand person to forward these ideas to real opportunities.

We’ve seen much more consistency to our business, there haven’t been so many peaks and troughs…I think the coaching has made us a more professional business. It’s certainly increased the turnover and the profitability. 

For me personally, it’s having someone to bounce the ideas off of, and then help put the ideas in place and that’s worked very well for us. 

I think the backup he offers is great and I know support is only a call or email away. We pick off a bit at a time so it’s not too much of a monster to deal with at any given time. 

We’re pleased to recommend Tim and Growth Coach to any future business without any reservation. I also consider Tim to be a friend as well as Tivoli’s Growth Coach.”

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