To date we  have been working on two key areas to enable business growth: the financials and the marketing.

As a successful, long-standing business, Barrow Joinery Construction had already built a strong foundation. However, with plans for business growth, they wanted a tighter grip on cashflow, forecasting, and decision-making.

Together we have:

• Introduced a robust cashflow forecasting system, giving them clear, confident oversight of large project spending, helping them negotiate smarter supplier terms and manage upfront costs
• Upgraded their accounting system to give service-level detail, turning one block of numbers into an insightful view of where they make money, what takes time, and where the highest margins lie
• Developed cost-management strategies to keep overheads lean and supplier relationships productive
• Integrated real-time bookkeeping tools, transforming daily reconciliation from a chore into a source of clarity.

On the marketing side, we focused on building visibility, resilience, and better-quality leads:

• Crafted a clear value proposition so Barrow Construction could attract more of the work they want, not just what came through middlemen. That shift reduces reliance on one big contractor and opens up opportunities like NHS contracts directly. This builds crucial reliance into the company.
• Developed detailed customer avatars, mapping out what their ideal client looks like and aligning messaging accordingly to boost conversion.
• Delivered a refreshed marketing plan, focused on their most profitable services and aligned with their ideal client profile.