Speldhurst Quality Foods
Speldhurst Quality Foods came to UK Growth Coach through a trusted recommendation from a fellow business owner in the same industry. After years of sharing similar frustrations and challenges to those voiced by those friends, Gardiol began to notice a change was happening. His friend seemed calmer, more focused, more efficient and, crucially, was saying their business had become more profitable. The pressures that they had been shared before, now seemed to be diminishing for his friends whilst they were still present for Gardiol in his business.
Curious to understand what had changed for his friends, Gardiol asked what the secret was. The answer was simple: they had made a decision to work with a business coach from UK Growth Coach a year or so ago.
Like many growing businesses, Speldhurst Quality Foods was facing ongoing challenges around processes, people and profit. Their systems had evolved organically over time, but team performance wasn’t fully aligned, and profitability wasn’t where it needed to be. Whilst there was a sense of potential, there was also a recognition that structure, clarity and some external guidance might be needed to unlock it.
Our work began by stepping back and looking at the bigger picture. Before changing anything, we focused on him gaining clarity on where the business was, where he wanted to get to, and the main barriers that were getting in the way.
A key area of focus was team performance and collaboration. We worked together to help strengthen alignment between the roles, teams and individuals, improving the accountability for key areas of performance, and creating a clearer structure within which everyone understood how their position and actions had an influence on business profitability.
Alongside this, we helped them to introduce more robust business systems to improve efficiency. By refining processes and reducing duplication or unnecessary complexity, the team were able to now spend more of their time on the higher-value activities.
Marketing and sales were another priority. Together, we defined who the ideal audiences were. We explored what matters most to them, and how Speldhurst Quality Foods’ key marketing messages and differentiating selling points should be positioned. With this sharper focus in place, marketing activity became more intentional and sales conversations more effective, resulting in a significant increase in turnover, and improved profitability forecasts.
Finally, we implemented clear KPI tracking and reviews. With the right numbers identified, visible, measured and reviewed ongoing, the leadership team could better see how the business was performing in real time, and their impact on business profitability. This meant potential issues could be identified ahead of time and addressed before they became painful problems.
The ultimate measure of success is business profitability, and that is up!
With stronger systems, improved team alignment and clearer commercial focus, Speldhurst Quality Foods is operating with greater efficiency and direction. Marketing and sales efforts are more targeted meaning greater lead flow from better prospects, performance measurement is clearer, and decisions are made with confidence rather than guesswork.
“A key benefit of working with a coach is understand the profit flow model better (business profitability). Our profit is up. We’ve realised where the issues were, and not only that but we were introduced to other people along the line as well so that would help with the processes as well.
Sometimes you think you know exactly what is going on and everything is going well…but it’s only until you start working with UK Growth Coach that you realise there is so much more to it, where you can be better.
I think sometimes, especially in smaller businesses, it can get a bit overwhelming and you can feel a bit on your own. Started with UK Growth Coach means having someone as back up and to make sure that you’re on the right track.”
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Kindest,
UK Growth Coach Team
